In the present China electronic market, electronic products mainly showed the following characteristics.
First, product replacement fast, short product life cycle. In the electronics industry, as technology continues to improve, people increasingly diversified needs of the people, demand for electronic products is all kinds of. In order to win the market share, various manufacturers mutual competition, competition has led to more and more manufacturers began to update equipment, improve the production process, resulting in product renewal speed, short product life cycle. Secondly, customer demand diversification, diversification of product differentiation. With the improvement of living standards, the electronic product updates faster, people increase the demand for electronic products. The traditional consumption habits with the change of times has undergone tremendous changes, people showed the trend of diversification of the demand for electronic products. The electronic products have become the necessities of life, because the electronic products currently in a buyer's market, because consumers have different requirements, so the manufacturers in order to occupy the market, must intensify product diversification of production, resulting in diversified product features. Finally, the demand of the product is not easy to grasp, the frequent changes in products. Facing the diversified demands of the market, so the demand is not easy to grasp. The product market risk is expected, so that manufacturers difficult to grasp the market demand, but also because the product updates faster, but also makes the manufacturer product update speed. According to the above characteristics of electronic products, can be seen in the increasingly fierce competition in the market of electronic products, will encounter many potential problems, to analyze and study the problems of comprehensive, long-term and rapid development of clear obstacles for the electronics industry.